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What are the advantages of e-commerce in terms of marketing?

We previously talked about the advantages of e-commerce in terms of logistics and the number of expenses provided by the owners of online stores, with the possibility of managing many purchases at the same time.

E-commerce is the modern concept of trade in the year 2020 as it perfectly matches the needs of the market, especially in terms of marketing, because customers shop whatever they want without leaving their homes.

Advantages of E-commerce

In terms of marketing

Cross - border store.

Once you have an online store that comes out of geographical limitations and you have a store in all parts of the earth, you can address a larger segment of the target audience and increase your sales outside the borders of the state.

Selling at discount prices.

The online store is the most appropriate platform to offer sales offers at discounted prices to current and potential customers because of its excellence in managing and organizing many customer orders at the same time with the same efficiency and superiority in implementing loyalty points programs and customer satisfaction tools such as discounts and promotions accurately and smoothly.

Improves user experience.

E-commerce helps you to improve the user experience when buying from the store, the purchase was made by the customer himself without the intervention of the human factor, which may affect the customer’s decision to take away in the event that the seller does not have sufficient experience.

Big data enables merchants to choose the right product for their customers.

E-commerce allows merchants to read customer behaviors such as interests, age range, things they do not like, and the trends they follow so that they can reach products and services that meet their audience's needs and turn them into potential buyers. This provides good data that traders can use to design effective marketing strategies.

Remarketing campaigns

Remarketing campaigns are used to show ads to people who visited the online store. These campaigns provide additional settings and reports specifically for reaching visitors and former users and providing appropriate marketing offers to complete purchases

It helps comparison lovers complete the purchase decision.

E-commerce makes it easy for people who like to compare and hesitate to complete the purchase decision. There are many online stores such as the "Souq.com" site that allows customers to browse several merchants, find the best prices and see all specifications to obtain the winning deal.

conclusion :

Certainly, these were not all the marketing advantages of electronic commerce, but we tried not to dwell on you and talk about the most important advantages, so share with us in the comments, what is the most advantage you would like to use in your stores?

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